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The death of YouTube Originals

In 2016, YouTube tried to launch a ton of their shows with YouTube Originals. It seemed poised for success! So what happened?
Amid plateauing OTT growth and tightening content budgets, a new wave of content innovation is taking shape. Production houses are bypassing traditional streamers to create YouTube originals on their ...
Brian Fuhrer stared at the numbers in front of him and was certain somebody had made a mistake. It was the summer of 2017, and the veteran Nielsen data cruncher was in Tampa reviewing the results from ...
Expanding its successful YouTube strategy, Channel 4 has recommissioned Hear Me Out from After Party Studios. Hear Me Out was ordered by Evie Buckley, commissioning lead at Channel 4’s YouTube brand ...
Welcome to our big numbers roundup for the end of 2024, where we’ll be looking at four main Netflix regions, how big their libraries are, what was added throughout 2024, and a number of other ...
The platform first known for viral videos now attracts more viewers on TVs than Netflix, Disney+ or Amazon Prime Video. By Nico Grant and John Koblin Nico Grant reports on YouTube from San Francisco, ...
As many entertainment industry experts declare the streaming wars over, one challenger is giving streaming king Netflix a run for its money in total viewers: YouTube. The Alphabet-owned video platform ...
YouTube’s “copy the hot new video site” strategy is ending the way it often does—with a shutdown. This time it’s killing off “YouTube Stories,” a Snapchat clone the company launched in 2017 under the ...
YouTube will host its second Beauty Festival on June 16, but this time, viewers will be able to purchase products directly from the livestream. By J. Clara Chan Digital Media Writer YouTube broke with ...
Jack King is a Senior News Writer at Collider. You can find his other work at GQ and Vulture. Twitter is @jackarking. Apologies in advance. YouTube announced earlier today an expansion of their slate ...