Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Herrington Management has published an editorial brief examining the strategic use of Hilton Honors points for travel redemptions. The independent analysis provides data-driven insights to help ...

Here's how you can earn thousands of extra American Airlines Loyalty Points by making hotel reservations through AAdvantage ...

Compared with a year ago, hotel reward programs are offering, on average, 0.25% more value in 2025. Choice Privileges ...

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

Hilton is getting adventurous, introducing new experiences travelers can book with their Hilton Honors points.

Airlines, banks, and other financial institutions have firmly planted their flags in the travel loyalty space.

If you’ve noticed your favorite restaurants remembering what you like to order, you’re not imagining it. Dining loyalty ...

Your loyalty points were never really yours. Now the law might finally admit it. New Ontario legislation may allow points to ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.