Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Your loyalty points were never really yours. Now the law might finally admit it. New Ontario legislation may allow points to ...

Airlines, banks, and other financial institutions have firmly planted their flags in the travel loyalty space.

Even if the dice doesn't roll your way, you can still win down the road with the best VIP loyalty programs at real money ...

The new age of rewards is about building a world guests want to be part of. The three ingredients for the new loyalty recipe: ...

A select group of super-regional convenience store chains proving that loyalty isn’t just transactionally earned at the ...

With today’s shoppers expecting relevance, recognition and immediacy as a minimum standard, loyalty programs are undergoing a ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

Flights on Harbour Air will earn travellers Aeroplan rewards points, and starting next year, Aeroplan members will be able to ...

Hilton lets its 235M loyalty members earn and redeem points on Explora Journeys cruises starting 2026, joining rivals' push ...