Starting in early 2026, a new program called Points Choice will let travelers earn nights on any of Royal Caribbean Group’s ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Crafty GM vehicle owners discovered a loophole in the GM Rewards program last month to pile up thousands of dollars in points ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

Your loyalty points were never really yours. Now the law might finally admit it. New Ontario legislation may allow points to ...

Airlines, banks, and other financial institutions have firmly planted their flags in the travel loyalty space.

The new age of rewards is about building a world guests want to be part of. The three ingredients for the new loyalty recipe: ...

A select group of super-regional convenience store chains proving that loyalty isn’t just transactionally earned at the ...

Flights on Harbour Air will earn travellers Aeroplan rewards points, and starting next year, Aeroplan members will be able to ...

Explora Journeys has launched the Explora Club Referral Program, designed to reward existing members when they invite up to ...

Going to the movie theater now comes with more perks. Consolidated Theatres launched a new loyalty program on Dec. 11.

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...