PHOENIX -- For the first time since the team's inception in 1997, the Phoenix Mercury rolled out a rebranded image Monday with new uniforms and logos that pay homage to their storied history. The new ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

What's your reaction when you hear — or read — the words "Harley-Davidson"? The name makes people think of cruising off into the sunset on the open road, setting the rules as they go along, with no ...

As organizations and companies change throughout history, the need or urge to change up logos and advertising info seems to be inherent. Japanese automaker Honda is no stranger to these changes, ...

A former Cracker Barrel executive who helped launch the company in 1969 has denounced the logo controversy that drew national attention to the restaurant chain. In an Aug. 28 interview with News ...

Beverly Holley misses a lot of things about her husband of 59 years, but one is a specific little smile he’d crack. It would happen on road trips through the South when the family would come across a ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel revealed that it scrapped its controversial new logo after a phone call with the White House — and its executives thanked President Trump for “weighing in” on the controversy, according ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The White House credited President Trump with Cracker Barrel’s decision to restore its “Old Timer” logo, which it dropped last week as part of a major company rebrand. “Cracker Barrel should go back ...