Excel charts get the job done, but these tools make your data easier on the eyes.

So, you’ve got a marketing plan, maybe even a few different campaigns running. That’s great! But how do you actually know if any of it is working? That’s where key marketing performance indicators, or ...

Shopify merchants usually track sales or revenue, but they sometimes forget about the other important metrics that drive profit. For example, contribution margin, MET, and customer retention are all ...

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...