Turns out, a growing number of publicly traded companies are. The Trump administration’s push against DEI is even reshaping ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Moderate Black voters and young progressives favored Zohran Mamdani for mayor, while Andrew Cuomo won many wealthy New Yorkers and those who voted for Donald Trump. By Maya King Jeff Adelson and Alex ...

WASHINGTON (AP) — Democratic candidates saw victories across key races Tuesday, and there were signs there’s plenty of room for the Democratic Party to make up ground among groups that moved toward ...

Why Running Surveys Before Launching a Campaign Is a Strategic MustIn today’s fast-moving marketing landscape, starting off on the right foot is critical. One of the best ways to build that foundation ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

Officials have warned Russian President Vladimir Putin that a demographic crisis could mean the country he leads will be short millions of workers by the end of the decade. In a meeting reported by ...

Listen to more stories on the Noa app. Russia was in demographic decline long before the war in Ukraine. Now it’s in free fall. Since 2022, hundreds of thousands of Russians have died or suffered ...

After THE Economist correspondent Tim Judah almost died from food poisoning his wife took him to Liguria in Italy to recover. Out of season, he noticed that there seemed to be a lot of old people ...