This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

GPT-5.2 features a massive 400,000-token context window — allowing it to ingest hundreds of documents or large code ...

Over the past few years, I have closely observed large-scale transformation programs across manufacturing, logistics, ...

If you have worked with the Excel Online connector in Power Automate then you will most likely know the pains of this ...

In other words (he says) raw LLMs know how to speak; memory tells them what to say.

An in-depth examination of the Microsoft Entra ID vulnerability exposing tenant isolation weaknesses, MFA gaps, and ...