Google's search chief rejects this strategy for licensing news content amid AI scramble

Google's Nick Fox rejected a news API proposal, acknowledged publisher struggles, and explained what's delaying Personal Context.

SEO Is The New VHS—And It’s Creating A Naming Crisis

A company named around “SEO” is now tethered to a term that no longer reflects the full breadth of modern discovery work.

Private Equity Finds a New Source of Profit: Volunteer Fire Departments

Rural departments have long relied on cheap software solutions to keep their operations running. But fire chiefs report sharp ...

PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

A dark landing page won our A/B test – here’s why best practices got it wrong

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...
Microsoft

The Use of Generative Search Engines for Knowledge Work and Complex Tasks

Until recently, search engines were the predominant method for people to access online information. The recent emergence of large language models (LLMs) has given machines new capabilities such as the ...