Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

Market segmentation has never been so important in creating engaging brand experiences. Understanding the difference in psychographics vs demographics vs behavioral segmentation is a crucial piece of ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly ...