Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Increased Relevance: Segmentation allows you to create content that is highly relevant to each audience segment. This ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Meta's new image segmentation models can identify objects and people and reconstruct them in 3D - SiliconANGLE ...

Dividing patients into groups based on how they behave towards their condition can aid understanding of the issues that affect them and improve outcomes, such as quality of life in long-term ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Geographical pricing adjusts item prices based on buyer location and ...