Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

Programmatic advertising has come a long way since the initial perception of simply providing scale relatively cheaply in order for brands to advertise to their target market. Today, programmatic is ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...