Ahluwalia believes in the “school of thought that if you ... do brilliant basics very well,” a brand will succeed in the market. The basic for Mondelēz is ensuring consumers can find the product ...

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Somewhere during the last two years, the myth of the endless shelf — or endless aisle, if you will — of ecommerce ran into trouble. To make it work, brands found out they needed a lot more infinity ...

The future of cross-border e-commerce hinges on local, on-demand production to meet evolving demands from lawmakers, regulators, consumers, and businesses. This approach aims to alleviate supply chain ...