An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

An effective marketing plan includes identifying and describing ways to generate leads that you convert into customers over time. Finding ways to make your lead generator work automatically while you ...

Opinions expressed by Entrepreneur contributors are their own. Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not ...

How are you going to get from (a) where you are now to (b) your goals? A marketing plan is the vehicle that gets from here to there. It is an outline of how your efforts are working together to reach ...

When meeting with a prospect for the first time, you probably don’t automatically offer your products or services. Instead, you build a foundation by talking with them to learn where they are now and ...

There’s no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: “Before beginning, plan carefully.” Careful planning is precisely the ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

A marketing campaign isn’t something that comes to you while you’re taking a shower. Successful campaigns tend to be carefully researched, well-thought-out and focused on details and execution, rather ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Every business marketing plan should include a ...

The tourism industry lives in a dynamic environment dependent on economic conditions, climate, political conditions and local issues. The tourism industry lives in a dynamic environment. Tourism is ...

Siddharth Taparia, VP of marketing and head of marketing M&A at SAP, outlines some key elements to bear in mind when creating your 2016 marketing plan Right now, you are probably in the middle of ...

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...