President Donald Trump on Wednesday officially launched his “gold card” visa, a new immigration pathway that will allow foreigners to pay $1 million to expedite their visa application, or have companies pay $2 million to sponsor a foreign worker they want to bring into the US.

Trump allies hail the “Gold Card" as a way to keep top talent in America, but critics warn the $1 million buy-in turns U.S. immigration into a luxury product for the ultra-wealthy.