In 2024, the university’s dining services set out to find its next novelty concession item, or as executive chef John ...

Pop-Tarts Bowl 2025 teams Georgia Tech and BYU rolled out looks at their customized football helmets ahead of next weekend's big game.

In 2025, the Pop-Tarts edible mascot comes in teams of three and a fan vote will determine which team gets devoured at the ...

FX Networks and Hulu may have "The Bear," but Pop-Tarts Bowl 2025 has... The Tart. Spoiler? We dare you to get that song out of your ...

The Cougars and Yellow Jackets seem happy to play along. On Friday, both teams unveiled Pop-Tarts-themed helmets ahead of ...

SALT LAKE CITY (AP) — The cougar mascot at Mormon-owned Brigham Young University has become a social media sensation thanks to a video of him dancing to a hip hop song at a football game with the ...

BYU and Georgia Tech are getting in the spirit of the season. The Pop-Tart season, that is. With the Cougars and Yellow ...

BYU’s bowl destiny is set. The Cougars have accepted an invitation to play in the Pop-Tarts Bowl, where they will face ACC foe Georgia Tech. We're excited for the opportunity to chase another win with ...