Forbes contributors publish independent expert analyses and insights. I write about the intersection of entertainment, tech & business. Zumba Fitness is, I have to say, not my kind of game, being as ...

Strong by Zumba is not a dance class, it’s a high-intensity exercise routine that is unlike anything Zumba Fitness has ever offered. The company‘s first entirely new workout program debuted just one ...

When you think about Zumba, you imagine people wearing brightly colored cargo pants and pumping their fists. You think about the dance fitness craze. But Zumba isn't just about fitness — it's an ...

You see, when you agree to go to a 7 AM Zumba class, you’re thinking, how bad could it be? Zumba, while it requires a decent amount of coordination and an exorbitant amount of hip-swiveling ...

Zumba has a vast global following, with an estimated 15 million participants in its dance workouts. Unlike other fitness companies, Zumba makes its money through instructor training and licensing.

It's a no-brainer: dance-fitness craze Zumba is good exercise. Try not working up a sweat mimicking the up-tempo jigging of a Zumba instructor, successfully or otherwise, and so much the better if you ...

Feeling It: Zumba instructors are both the primary customers and the core product of Zumba Fitness. Some 8,000 of them paid at least $399 each to attend an instructors’ convention in Orlando in August ...

If you love Zumba, have always wanted to try it, or have been enjoying at-home workouts while staying inside amid the novel coronavirus, Zumba has announced that when you take a class online starting ...

Gina Grant quickly established herself as a leader in the Zumba community and is now one of their top instructors and education specialists. She’s worked with celebrities including Becky G as part of ...

Zumba Fitness publisher sees share value dip 34 percent after earnings report; confirms closure of Boston office, layoffs at QA facility. Zumba Fitness publisher said to have enacted substantial round ...

It’s Friday evening at the Higashi Honganji Buddhist Temple in downtown Los Angeles, but there’s no Zen quiet here. Instead, Latin-inflected hip-hop thumps from a basement room, where about 30 men and ...

Digital weight loss company Noom announced it is partnering with dance fitness company Zumba to offer Noom members access to Zumba fitness content and allow Zumba's dance instructors to become ...