Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...

(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

In my previous entry, I discussed some principles for honest advertising, the most important of which is not to advertise aspects of the job we don’t have any intention of meeting with the hire. If ...

If you thought saying something useful in 140 characters on Twitter was hard work, good luck with the 95 characters you have available when writing a Google AdWords ad. The constraint of the character ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...