A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

If you’ve played around with audience targeting in a Demand Gen or Video campaign lately, you may have thought to yourself, “Um… does something look different here?!” It’s not just you. Audience ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Boost PPC with Gemini 3 in Google Ads using AI tools like Ads Advisor, Performance Max and Demand Gen to optimize campaigns ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google Ads announced they will "now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction." Honestly, I thought this update happened last ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...