In the wake of recent lawsuits brought under the Video Privacy Protection Act (VPPA), companies with websites that display video content should evaluate their use of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

Kaiser Permanente has agreed to pay up to $47.5 million to settle litigation stemming from its use of tracking codes in its ...

We are witnessing a watershed moment on the Internet — with Apple’s content-blocker announcement, the way we see and understand our users on the web is going to profoundly shift. It doesn’t seem like ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

Whether you know it or not, you've been auto-enrolled in a program called Custom Experience, a program that allows Verizon Wireless to keep an unwanted eye on your web activity. While not uncommon, ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...

It’s no secret: Every move you make on the Web is being tracked, recorded, compiled, and used to sell advertising or otherwise finance the sites that we all know and love. But such activity has come ...

Clearing your cookies is not enough to protect your privacy online. New research led by Texas A&M University has found that websites are covertly using browser fingerprinting—a method to uniquely ...

User interface guru Jakob Nielsen of the Nielsen Norman Group is on the road, giving seminars based on a recently completed an eye-tracking study that indicates how users consume Web pages--such as ...