Creating valuable content but not getting credit for it? Here's how to turn linkless mentions of your brand into links. Unlinked brand mentions are mentions of your brand on published sites that do ...

Link reclamation is a simple but efficient tactic to turn unlinked brand mentions into links. Here's when to reach out, who to contact, and what to say. Your latest content campaign has been covered ...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm.

Search marketing consultant Cyrus Shepard tweeted about a featured snippet with zero links back to the websites from which the information came from. Several in the SEO community compared Google to ...