It's Typography Week, and we're delving into the the history of sans serif, one of the most iconic typefaces in use today. Literally translating to ‘without serif’, this typeface can be mapped to ...

One of the major traps, when talking about type, is mixing up fonts with typefaces or treating them as synonymous. Many a typographic expert has haughtily corrected a beginner for mistakenly using the ...

Few typefaces have achieved household name status. Times New Roman? Sure. Comic Sans? Maybe. Helvetica—definitely. So when it came to updating the famed sans-serif developed by Swiss designer Max ...

A typeface choice could influence your perception of people running for school board seats, the lawyer opening a new law office, or the coffee shop you never noticed before. Any graphic designer worth ...

Typefaces can also shape our experience of music. An album cover with rounded letters, for example, can make the music feel more pleasant. Designers also match typefaces to the genre: curvy, playful ...

Even if you’re a designer, you may not be able to identify all the typefaces you see in the world by sight, aside from a few of the most common, like Helvetica or Futura (or, sadly, Comic Sans).

When people read, they simultaneously process what the typeface looks like: this, in turn, can change how they think about ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...