The #1 hidden challenge every financial brand struggles with digital customer experience is bridging the emotional trust gap. In finance, digital experiences often excel at convenience, speed, and ...

A banking app is no longer a nice-to-have. For many customers, it is the bank. If the mobile experience feels slow, confusing ...

The Singapore-based Trust Bank recently acquired its millionth consumer—a significant milestone for a digital-only bank operating in a market with a near six-million strong population. What makes this ...

Americans embraced mobile banking as their main account access more than any other method from 2017 to 2021, according to the Federal Deposit Insurance Corp.’s 2021 report on unbanked and underbanked ...

Finance apps promised speed and control, but many users now feel the tradeoffs aren’t worth it. People worry about who sees their data, how it’s used, and whether a glitch or hidden fee will cost them ...

In the many months leading up to the launch of Singapore’s latest digital bank, its CMO Kelvin Tan had an awful lot to worry about. For more than a year, ‘Project Phoenix’ had been underway, bringing ...

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