TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums. Incrementality ...

Eurofins Digital Testing (EDT), in partnership with the Consumer Technology Association (CTA) and the National Association of Broadcasters (NAB), has released the NEXTGEN TV logo certification test ...

Wilmington, N.C., became the first market to make the switch to digital TV broadcast, but the transition wasn't all smooth sailing, which officials say helps prepare them for the nationwide switch in ...

Meta is testing a version of Instagram for TV. The idea is to allow users to watch Instagram Reels, the social media platform's short-form videos, on a big screen with other people, the technology ...

Eurofins Digital Testing has introduced updated test suites for the Consumer Technology Association’s NEXTGEN TV Logo program. They’ll be applicable to 2022 model receivers and released by the end of ...

A long-treasured TV watching feature may finally be coming to YouTube TV. The ability to quickly toggle between a current channel and previous channel watched has been a popular feature offered via ...

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YouTube TV should soon add immersive sound to more platforms. The service is now testing 5.1-channel audio on Android TV (including Google TV) and Roku devices, and expects to make surround sound ...

Meta is taking the Instagram Reels experience to the larger screens in its latest testing program, with the dedicated TV app ...

Eurofins Digital Testing (EDT), in partnership with the Consumer Technology Association and National Association of Broadcasters, has announced the release of the NEXTGEN TV logo certification test ...