La Liga has had some famous and some infamous marketing campaigns over the years, but few have been quite as strange as the one sweeping the internet in Spain. A Russian TV advert for Spanish football ...

Former Fox Sports executive Dan Donnelly has joined audience measurement firm VideoAmp as head of sports strategy, tasked with accelerating growth for its sports practice and enhancing its measurement ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network. The ...

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of the NBA and more WNBA games to the slate. “This is a pivotal year for us,” ...

Amazon wants to convince advertisers to take a bigger swing at its sports offerings. With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Efforts by some traditional and connected television distributors to move more sports programming over to streaming services paid off in the form of higher connected TV(CTV) advertising on those ...

YouTube is the 800-pound gorilla crashing TV's annual upfronts sales extravaganza. TV companies like Disney and Paramount will try to reclaim the spotlight with tech and sports. But ad buyers want ...

Ad-supported TV viewing accounted for 72.9% of overall viewership in the third quarter of 2025, with streaming capturing 46.4 ...