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According to millions around the world, TikTok is the ultimate referent for everything beauty — from makeup hacks to trending products. You might have seen trends such as heavy blush makeup making ...

Aside from global K-pop megastars like Blackpink and BTS, as well as the yummiest BBQ spreads (IMO, at least), Korea is very much known for its innovative skin care culture, and especially, the unique ...

Korean foundation spatulas have been going viral on the beauty side of TikTok (aka, BeautyTok) as of late, with almost 10 million views on the hashtag alone. And of course, we're so here for the hype.

Last month, I took a one-on-one makeup class at a popular salon in the beauty capital of the world, Seoul, and picked up a few tricks and tools from the pros, including a formal introduction to the ...