IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more. Smokey Bear Conservation Pledge: I ...

DRAPER, Utah — The longest-running public service announcement in the United States turns 80 years old today, August 9, 2024: Smokey Bear’s “Remember, Only YOU Can Prevent Wildfires!" It’s a timeless ...

Comedian Trevor Noah has a joke where he makes fun of the most popular song in the world, "Happy Birthday," because he thinks it sounds like a funeral dirge. He has a point — slowed down, off key, ...

Forbes contributors publish independent expert analyses and insights. Marc Berman is a New York-based reporter who covers media. Preventing wildfires. That is the goal behind the classic Smokey Bear ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they threw in the lyric ...

“Only YOU can prevent wildfires.” Smokey Bear has advocated fire safety and prevention since 1944. At 80 years old, Smokey is the centerpiece of the longest-running public service announcement ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...