A slogan is a powerful branding device that can capture the minds of consumers and help them associate you with the products they need. The ideal slogan is catchy, intelligent and easy to remember.

The slogan functions precisely by eliding that difficulty. Antisemitism often advertises itself not through open hatred, but ...

The Nevada city will replace it with "What happens here, only happens here." For years visitors have come to know that what happens in Vegas, stays in Vegas -- but now Sin City's slogan is getting an ...

Political slogans have a long history in the US, dating back at least to the 1840 election campaign for President William Henry Harrison. With the advent of mass communications after World War II, ...

When a grand jury in New York did not indict a police officer for the death of Eric Garner, protesters chanted a slogan. They chanted the same slogan after a killing in Ferguson, Missouri. Back to ...

Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

A good corporate slogan should be catchy and functional, reminding consumers of why they like a brand in a single, bite-sized phrase. By that measure, McDonald's (MCD) new slogan is apparently failing ...

Taco Bell's killing its "Think outside the bun" slogan and replacing it with "Live mas" (mas means 'more' in Spanish), reports Maureen Morrison at AdAge. It's another part of its strategy to turn ...

K FC is cleaning up its act and dropping the iconic "finger lickin' good" slogan as the coronavirus health crisis continues. The chicken-centric chain announced the news on Monday, confirming that the ...

Former U.S. women's soccer star, Megan Rapinoe, isn’t okay with the U.S. men’s soccer team's campaign for the upcoming World ...