Iconic brands including Vogue Patterns, McCall's, and Butterick to join forces under new leadership to inspire the next generation of makers Under the new leadership, Simplicity is ready to begin its ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

The story goes that in a recent conversation with a large, multinational client, yet again, at the mention of the ‘S’ word, the brand people did everything from polite wincing to effectively spitting ...

Branding was born to make things simpler. A collection of clear signs, telling a focused story, replacing complicated explanation. It helps your audience recognise you, hire you, and understand what ...

Healthcare, pharmaceutical and insurance companies can solve the needs of consumers by drawing inspiration from some of the most innovative companies in the world, both in and out of the healthcare ...

Google, Amazon, and Apple are among the strongest brands of the last decade. They have created billions in brand value and have industry-leading business performance. What else do they have in common?

Consumers appreciate brands that make their lives easier and are simple to engage with — think iPhone, Uber and Amazon — and often they’ll pay a premium for simplicity. But this doesn’t mean that ...

WOODRIDGE, Ill.--(BUSINESS WIRE)--Wilton Brands, one of the leading suppliers of crafts products in the United States, is expanding its impressive portfolio of brands with the acquisition of ...

ALDI Tops List as World's Simplest Global Brand for Third Year Running, while Google Tops the List in the Middle East DUBAI, NOVEMBER 10, 2015 Global brand strategy, design, and experience firm ...

Iconic brands including Vogue Patterns, McCall's, and Butterick to join forces under new leadership to inspire the next generation of makers NEW YORK, Oct. 30, 2025 /PRNewswire/ -- Simplicity Patterns ...

WOODRIDGE, Ill.--(BUSINESS WIRE)--Wilton Brands, one of the leading suppliers of crafts products in the United States, is expanding its impressive portfolio of brands with the acquisition of ...