Increased sampling activity has shined a light on a minor but nettlesome issue: the "accountability" of event personnel in the store. Retailers complain that sometimes demonstrators arrive on the ...

LONG BEACH, Calif. -- Marsh Supermarkets, Indianapolis, plans to increase in-store sampling activity this year based on positive feedback from sampling during 2004, Roy Fossum, senior vice president, ...

Representative image (iStock) Sampling is an age old practice that helps marketers gauge a customer’s reaction to a product. The activity’s objective was to ensure that a sample reached as many ...

Sainsbury has outsourced its branded sampling activity to a single operator, as well as tripling the number of stores offering own label sampling. It has awarded in-store specialist Sales Activation ...

The USDA’s Agricultural Research Service (ARS), the University of Nebraska–Lincoln (UNL), and the ARS’s Partnership for Data Innovations (PDI) have launched a new web-based application to facilitate ...

Offering free stuff is not a good enough incentive for consumers to try out a product, according to the latest results from Evolution Insights’ monthly shopper survey, commissioned by experiential ...

Let’s imagine that we are studying a species of beetle. The beetles come in many different colors, and we want to know how common the orange (O) coloring is in this population. This population of ...