Chef and restaurant owner of the San Diego-based Not Not Tacos Sam Zien has been publishing videos on his YouTube channel, Sam the Cooking Guy, since July 22nd, 2011. Here's a look at where he started ...

San Diego-based TV chef Sam the Cooking Guy has become Sam the restaurateur guy in the past couple years. First, he opened a Not Not Taco counter in the Little Italy Food Hall, then he launched a full ...

Back in March, Sam “The Cooking Guy” Zien was as shocked as anyone when COVID-19 arrived and shuttered his new Graze by Sam restaurant in Little Italy just a few weeks after it opened. But with ...

Sam the Cooking Guy is one of the most popular cooking influencers in the world. But he only got into cooking due to a national tragedy. Gold and silver hit records in 2025. They aren't the only ...

Local chef and television personality Sam Zien, better known as Sam the Cooking Guy, has opened a new restaurant in the heart of Little Italy. Called Basta!, the eatery opening on June 6 serves up ...

First, there were tacos. Now, there are sandwiches and salads. San Diego-based cooking aficionado Sam ‘The Cooking Guy’ Zien will open a second eatery next year in a space that’ll be part of the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. SAN DIEGO — Internet personality Sam the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." During the livestream, Sam will also be serving up tips to make his wife Kelly’s favorite recipe from the ...

SAN DIEGO (KGTV) — A new restaurant with a "Sam the Cooking Guy" concept is coming to Seaport Village. The Port of San Diego this week approved a 10-year lease with the owners and operators of ...

The television host known as ""Sam the Cooking Guy"" returns with another compilation of simple recipes useful for getting a meal on the table in no time. Employing just a handful of key ingredients, ...

Known as "Sam the Cooking Guy" – the San Diego-based cooking personality with his own online cooking show – has 29,000 followers on Twitter, 112,000 followers on Instagram, over 150,000 likes on ...

The host and creator of the TV series Sam the Cooking Guy, with 15 Emmy awards, four cookbooks and a dozen visits to the Today Show, Sam is well known for his “big in taste and small in effort” style.