Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.

The precision of programmatic advertising is reshaping the way life sciences brands engage with healthcare professionals, offering enhanced personalization, scale, and optimization in today's digital ...

Learn how to evaluate partner types across the marketing funnel, improve attribution, and build the foundation for a ...

Allen Media Group (AMG) today launched Infillion’s interactive ad technology and programmatic video solutions to connect “brands with audiences through high-impact, measurable advertising experiences.

New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...