From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

Double cleansing, toners, serums, masks, eye creams — and that’s just the half of it. While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., ...

Pretty Skin & Lamelin Philippines successfully held its inaugural K-Skincare Masterclass, bringing together dermatologists, ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

With an emphasis on skin health and early prevention, Korean skincare really is the gold standard, with ingredients ranging from hard-to-pronounce compounds to surprisingly slimy secretions (ahem, ...

The beauty giant makes a bold move to stay ahead in a fast-growing and competitive global market.

Our writers dig deep into the Strategist’s archives to surface the best things we’ve already written about and recommended in a single category. Read more here. In 2015, Charlotte Cho, the founder of ...