We are living in a contentious time in history. Fundamental disagreements on critical policy, economic, and political issues make it essential to learn how to compose an effectiveargument and to ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

When writing to persuade, try to convince the reader to agree with your viewpoint. Persuasive writing in non-fiction can be in the form of a speech, a letter, an advert or even a magazine article.

The Writing Program offered by Saint Louis University’s Department of English teaches the fundamentals of persuasive composition. The program's courses provide students with foundational knowledge of ...

So I'm just looking at advertising phrases "Buy one, get one free.""New year, a new you.""Hurry now while stocks last." Just thinking about how advertisers use their key words and imagery to push ...

this IS the first in a 10-part series of articles on different types of writing. Writing is a powerful tool. You can use it in many ways. One of these is to persuade somebody to agree with your point ...

Helping people understand what your technical products do will be easier if you follow these seven guidelines for writing B2B technical content. A lot of B2B marketing either promotes technical ...

As a former editor, Trish Hall has seen a lot of bad submissions to the New York Times Op-Ed page. She's now written the how-to book, "Writing to Persuade: How to Bring People Over to Your Side." Hall ...

Writing is a much-prized skill and a difficult one to master and, while some are naturally gifted in stringing sentences together, we all need to take the time to learn the craft. Whether you want to ...