Gen Alpha may be the newest consumers, aware of more brands than ever before. But the ones standing out are the ones ...

Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. Companies like Equinox ...

Today's athletes build brands, communities, and culture. As creator culture rises, the strongest partnerships start with an athlete's lived narrative and a real connection to the product. At ADWEEK ...

New-age Indian brands redefining consumption through culture, science, sustainability and founder-led conviction.

When we think about branding, we usually think of external-facing work: marketing efforts and materials intended for public audiences. There are many instances, however, where it pays to do some ...

Next Brands, a family-owned strategic manager and growth accelerator of impactful food franchise brands, announced the planned expansion throughout North Michigan with two of its brands through its ...

NEXT Brands, a family-owned strategic manager and growth accelerator of impactful food franchise brands, is thrilled to announce the awarding of eight new Beef-a-Roo locations throughout Kansas, ...

Next Brands, a family-owned strategic manager and growth accelerator of impactful food franchise brands, is growing rapidly. As a part of this growth, the brand has its sights set on the Phoenix, ...

Discover the expert strategies to plan and execute a successful brand photoshoot that aligns with your brand’s identity, captures attention and leaves a lasting impression on your audience. This is ...

This article is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Sustainability Edit, sign up for membership here. Next-gen materials are in this season. After ...

This is Connecting the Dots, a series in which writer José Criales-Unzueta looks at how fashion, pop culture, the internet and society are all interconnected. The biggest topic of conversation at New ...