NBA Take-Two Media (NBAT2) has officially re-launched the NBA 2K League (2KL) with a fresh focus on blending competition, culture, and community. Content creator Jesser joins as Honorary Commissioner, ...

The 2026 NBA playoffs will begin on April 18. The 2025-26 regular season wraps up on April 12, giving teams a short break ...

A revamped version of the esports league tied to the “NBA 2K” video game franchise launched Monday with a new focus on original, entertainment programming starring NBA players, content creators, and ...

New League to feature influential sports creator Jesser as its Honorary Commissioner, plus original content and a first-ever open ladder competition NEW YORK, Nov. 3, 2025 /PRNewswire/ -- NBA Take-Two ...

NBA Take-Two Media (NBAT2), a joint venture between the NBA and the video game giant that gave fans “NBA 2K,” - Take-Two Interactive Software, the new NBA 2K League was launched on Monday, November 3, ...

With its updated version, which was released on November 3, 2025, the NBA 2K League—a gaming universe that combines pop culture and basketball—gets its own Entertainment Universe. The NBA has ...

The 2025 NBA Finals present key opportunities in digital engagement, with a 215% increase in global social media views. Despite low TV ratings, strong sponsorships and sell-out attendance highlight ...

X is a perfect example of a social platform where NBA players spend far too much time trying to defend their legacy, explain ...