“We can’t do anything in marketing without music. It’s the driving force for everything,” says Ann Mugglebee, president of Vibe Creative, a Culver City-based agency that specializes in producing ...

In terms of box office takings, a trailer can make or break a movie. On the one hand, it could go viral. It could be like the IT teaser trailer. That one's had almost 31 million YouTube views at the ...

There is no single element more important to a film trailer than the music. Unfortunately, many editors think that simply using horn-heavy, orchestral music is appropriate for every trailer. In ...

In a recording studio on Sunset Boulevard, Thomas Bergersen and Nick Phoenix are banging on two giant taiko drums built especially for their company, Two Steps From Hell. The brawny musicians exude ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. From the orchestra that backs the Starship Enterprise to the choirs that ...

“We can’t do anything in marketing without music. It’s the driving force for everything,” says Ann Mugglebee, president of Vibe Creative, a Culver City-based agency that specializes in producing ...