A simple, everyday routine for fresh, glowing skin without heavy makeup. Focusing on lightweight products, soft blending, and ...

In a world where filters and full-coverage glam dominate social media, the trend of minimal or no-makeup looks is making a strong comeback. More and more people are embracing their natural beauty and ...

ICYMI, Brenda Song collaborated on a makeup tutorial with the internet's favorite minimalist beauty brand, Merit. In the video, she reflects on her Y2K beauty blunders, her modern aesthetic, and what ...

If you’ve been doom-scrolling through BeautyTok lately, you’ve probably noticed everyone’s obsessed with barely-there foundation makeup looks, gone are the days of thick, cakey layers. The new holy ...

Kylie Kelce is sharing her no-fuss-glam secrets. On the latest episode of her podcast Not Gonna Lie with Kylie Kelce, released Thursday, March 13, the host answered a fan’s question about how she got ...

In a world where beauty routines can feel more like full-time jobs, a quiet shift is happening. Call it skinimalism, the clean girl aesthetic, or just common sense, but minimalist beauty isn’t just a ...

The clean girl aesthetic has taken over social media and red carpets, with celebrities and influencers showcasing their natural, makeup-free glows. This minimalist beauty trend promises effortless ...