Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more ...

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search ...

Marketers could see some champagne corks in bottles popping this weekend at the homes of Microsoft executives. We can attribute Microsoft's gain and Google's loss to artificial intelligence (AI), ...

Google's main search page has a bare-bones, plain appearance with little more than a search box. Bing shows a beautiful daily image and a personalized news feed, though you can opt for a more ...

Microsoft’s campaign to solicit Google users has just taken another twist, with the Windows-maker pushing Copilot on users searching Gemini. Google has already accused Microsoft of “a long history of ...

There is a big debate in the SEO community on the topic of schema markup and LLMs. Do LLMs like Microsoft Bing's Copilot, Google's Gemini, OpenAI's ChatGPT, Perplexity and others use schema markup and ...

Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or default settings? A third of Google users stuck with Bing after trying it ...

A federal judge this week barred Google from exclusive contracts that made its search engine the default on browsers and smartphones, but fell short of the deep structural remedies sought by federal ...