Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

In the recent past, business leaders treated diversity, equity and inclusion (DEI) as an afterthought. However, the tides are clearly shifting: Calls for justice for victims of police brutality — ...

The authors of the Measure A half-cent homelessness sales tax that went into effect April 1 infused it with broad goals such as reducing the number of people who become homeless each year and ...

It’s essential to track SEO performance to understand what activities are useful and which are not. However, there are multiple reasons why it’s difficult to accurately estimate the ROI (return on ...

As leaders plan for the year ahead, nonfinancial metrics offer the clearest signal of whether growth is truly sustainable.

The Florida Board of Governors is raising performance goals for the state's public universities. New thresholds include higher six-year graduation rates for Pell Grant students and more degrees in ...