How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

A strategic plan is a roadmap to grow your business. To help you succeed, use this proven strategic plan template, and the information below details the 13 key sections you must include in your ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Learn how to write a business proposal in our guide covering business proposal examples, tips, and best practices. Many, or all, of the products featured on this page are from our advertising partners ...