This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, ...

Meghan Gallagher is a Seattle-based freelance content writer and strategist. She has a B.S. in Marketing Management and a background in digital marketing for healthcare, nonprofit, and higher ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

Got extra time and looking to sharpen your marketing skills? These free MarTech courses are a great place to start. The digital marketing landscape is evolving at a rapid pace, and it can be ...

1. Establish Clear Goals and KPIs: First and foremost, it is essential to define what you aim to achieve through your marketing efforts and which Key Performance Indicators (KPIs) will help measure ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...