With the number of mobile users now exceeding desktop users, the importance of a strong mobile marketing strategy is no longer in question. Even so, many service-oriented businesses are putting off ...

With the industry constantly evolving, it can seem difficult to pinpoint what really matters. It’s important for marketing professionals to take a page from what they learned in Marketing 101 to stay ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

It’s hard to be a digital marketer. Using Snapchat doesn’t make you a digital marketer. Tweeting about bots and messaging doesn’t make you an expert on conversational commerce. And while sharing Alexa ...

Getting your Trinity Audio player ready... Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since.

Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, ...

Opinions expressed by Entrepreneur contributors are their own. In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain ...

Many companies today get frustrated when their digital marketing plans fail. Forums and LinkedIn conversations are filled with business owners trying to understand what’s wrong with their campaigns.

Charles Cooper was an executive editor at CNET News. He has covered technology and business for more than 25 years, working at CBSNews.com, the Associated Press, Computer & Software News, Computer ...