Black nubuck meets electric yellow on the Air Jordan 4 “Thunder,” a colorway that stays in rotation no matter the year.

The Air Jordan 4 “White Thunder” brings back a fan-favorite formula with a cleaner, crisper twist. Here’s why this ...

One of Michael Jordan's most beloved original Air Jordan sneakers is reportedly returning with original details in 2026.

Forbes contributors publish independent expert analyses and insights. Bobby Krivitsky is an NBA reporter with nearly a decade of experience. Jayson Tatum has unveiled the latest edition of his ...

Some sneaker designs feel nostalgic for their retro aesthetics, others for their association with iconic moments in sneaker basketball culture. As for the Jumpman Label’s new “Flight Club” Air Jordan ...

One evening in 2005, back when the now-iconic Los Angeles sneaker boutique Undefeated was just a three-year-old upstart, a trio of luminaries strolled through the shop’s door: Mark Parker, then Nike’s ...