Black nubuck meets electric yellow on the Air Jordan 4 “Thunder,” a colorway that stays in rotation no matter the year.

The Air Jordan 4 “White Thunder” brings back a fan-favorite formula with a cleaner, crisper twist. Here’s why this ...

Billie Eilish has been in her Jordan 4 era for a while now. We just didn’t realize how deep it goes. The 23-year-old Grammy-winning, genre-defying artist is a bona fide sneakerhead with a closet that ...

Forbes contributors publish independent expert analyses and insights. Bobby Krivitsky is an NBA reporter with nearly a decade of experience. Jayson Tatum has unveiled the latest edition of his ...

Some sneaker designs feel nostalgic for their retro aesthetics, others for their association with iconic moments in sneaker basketball culture. As for the Jumpman Label’s new “Flight Club” Air Jordan ...

*Howard University is stepping into the spotlight with a unique gift from Jordan Brand: a custom-designed Player Exclusive (PE) Air Jordan 4 tailored for its athletic department. Unveiled by HBCU ...

One evening in 2005, back when the now-iconic Los Angeles sneaker boutique Undefeated was just a three-year-old upstart, a trio of luminaries strolled through the shop’s door: Mark Parker, then Nike’s ...