Have you ever wondered why you or your friends keep making bad decisions? The answer might not be as simple as you think, because it might come down to a biological cue that affects the choices you ...

Everyday sights and sounds quietly shape the choices people make, often without them realizing it. New research suggests that ...

We can all probably remember a specific moment in life when a decision wasn't the best and led to regret. It can be easy to kick yourself once you think you've made a bad decision, but hindsight is 20 ...

I saw the funniest sign, but it wasn't funny for long because I started to think about it. Suddenly, the humor melted away. The sign read: "Everything happens for a reason. Sometimes the reason is, ...

Some people seem to make bad choice after bad choice, almost as if they're predisposed to it. Honestly, this may not be far from the truth. Emerging research suggests that biology and psychology may ...

These words, from Nelson Mandela, speak volumes about the difficulties we face in the often-fraught process of decision-making. A decision is essentially a choice. Whether that choice involves major, ...

Economic rationality has long been a foundational principle in financial decision-making. According to classical theory, a rational consumer or investor evaluates all options based on costs, benefits ...