Laurel Coppock, affectionately known as Toyota Jan, has helped to create a positive, friendly brand image for the car maker, starting in 2012. However, Toyota Jan’s kept a low profile for the past few ...
Toyota's new ad campaign is blurring the lines between reality and fiction. Since December 2012, the car brand and their agency of record, Saatchi & Saatchi LA, have featured "Jan" as a trusted, ...