In 2021, ITV increased its number of secondary sponsorships deals, selling show segments to brands below a headline sponsor. This year, it is to “push the boundaries” of sponsorship regulation as it ...

Nationwide Building Society is the new stand-alone sponsor of England Men’s football matches on ITV covering all of the team’s friendlies and FIFA World Cup qualifiers until the 2022 tournament. The ...

The Co-operative Group has agreed a seven-figure deal with ITV to become the main sponsor of the broadcaster's national weather updates. The 12-month agreement will see promotional idents for ...

ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers ...

ITV has announced that Motorway is the new stand-alone sponsor of the broadcaster’s live Guinness Six Nations coverage across 2022 and 2023. Motorway, the UK’s fastest growing used car marketplace, ...

ITV has named cosmetics manufacturer Henkel as sponsor of its Loose Women daily chat show through its hair colour brand Schwarkopf Color Mask. Commencing at the start of the new series in January the ...

ITV is to take over from Channel 4 in sponsoring the Theatre Director Scheme, the longest running training scheme of its type in the UK. ITV is to take over the sponsorship of the Theatre Director ...

ITV’s return to boxing was dealt a potential body blow earlier this month when the Heron Tower-based offices of CWM (Capital World Markets), the sponsors of Carl Frampton’s recent IBF title defence ...

Kia is the new sponsor of ITV’s coverage of The FA Cup for the 2010/2011 season in a deal which builds upon the Korean car company’s involvement with high-profile football events such as the FIFA ...

Budweiser and EDF Energy have been confirmed as the joint sponsors of ITV's World Cup coverage. The deal covers sponsorship of all live coverage and tournament highlights, as well as sponsorship of ...

ITV are currently searching for a new Emmerdale sponsor, according to Media Week. The Yorkshire soap's current sponsors Reckitt Benckiser are to end their four-year deal following a "shift of ...