HubSpot and Salesforce are popular customer relationship management (CRM) platforms supporting businesses of all sizes. If you’re on the hunt for a CRM, you may be considering one of these two major ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Because no salesperson can ever have enough of a sales "pipeline," software giantSalesforce.com on Thursday unveiled what it calls an AI-driven sales agent and an AI coach to train salespeople. As ...

Thank you for submitting your question. Keep reading Forbes Advisor for the chance to see the answer to your question in one of our upcoming stories. Our editors also may be in touch with follow-up ...

Managing customer relationships effectively is crucial for a thriving business. Understanding and satisfying customer needs are the foundation for success and competitiveness. But how can this be ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Salesforce is the world’s most popular CRM with good reason. Our ...

Every time you interact with most companies, it feels like the first time. You’re dealing with someone new who doesn’t know you or your past interaction with the company. Every conversation is like ...

Customer relationship management (CRM) software is no longer a “nice-to-have” component of your company’s tech stack. Today, businesses need CRM software to navigate an increasingly competitive ...

5,000-plus app integrations API available on Pro Suite and above ($25 per user per month on Pro Suite; free on higher tiers) 1,700-plus app integrations API available Salesforce is best suited for ...