Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

I attended last week’s Hybris Digital Conference in Munich and one of the event’s announcements concerned the new SAP Hybris Revenue Cloud offering. SAP Hybris Revenue Cloud works as a stand-alone ...

MUNICH--(BUSINESS WIRE)--SAP SE (NYSE: SAP) today announced general availability of a new citizen engagement offering that works with SAP® Hybris® solutions to help government organizations deliver ...

The name may not roll easily off the tongue but SAP Hybris is hoping that YaaS, its new Hybris as-a-Service platform, will help it strike a blow to Salesforce. [Disclosure: SAP Hybris announced the ...

Zaelab has released a Magento-to-SAP Hybris conversion kit designed specifically for B2C and B2B companies that have outgrown their Magento platform and want to take advantage of the features, ...

Summary: In part two of Dick Hirsch's series on enterprise microservices, Hirsch takes the reader on an illustrated dive into the SAP Hybris YaaS microservices approach. Crunching data from SAP Hybris ...

John Ellett: How will machine learning and artificial intelligence impact marketing going forward? Jamie Anderson: AI and ML are loosely interchangeable at the moment and I don't know whether that ...